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DEI Launches Rudo and Tecnico in the State of Georgia

Double Eagle Imports Ltd (www.deimports.com), an importer and marketer of artisanal distilled spirits, is pleased to announce the launch of their new brands of super premium tequilas Rudo and Tecnico in the state of Georgia.

The Rudo and Tecnico brands pay homage to Lucha Libre, the Mexican professional wrestling style, and its two main personalities – Rudo, a brawler and a character the fans love to hate, and Tecnico – the good guy who plays by the rules. To honor their characters, Rudo tequila offers bold, robust flavors while Tecnico is smooth and refined.

Both tequilas are produced by artisanal methods from 100% Weber Blue Agave grown in the rich volcanic soil of Jalisco’s Highlands. The hand-selected agaves are slowly baked in traditional stone ovens and extracted juices are fermented at low temperatures using proprietary strains of yeast. The double distilled tequila is then rested for up to 18 months in American white oak barrels.

The results are the elaborated tequilas highly praised by the industry experts. Rudo Reposado has been rated 94 by The Tasting Panel Magazine and Tecnico has received a 92 score from Anthony Dias Blue, the founder of the San Francisco World Spirits Competition, both are the “outstanding category” ratings.

The unique branding concept features embossed labels depicting the wrestlers and hand-carved wooden tops designed in the style of each wrestler’s mask. Both tequilas retail in the range of $32.99 to $42.99 for the Blanco, Reposado and Anejo varieties.

“All of our tequilas are produced with the same idea behind them – to elevate the spirit of blue agave by strictly following the artisanal traditions of tequila manufacture”, says Marina Wilson, President of Double Eagle Imports.  Wilson continues, “We want to offer our customers a combination of great quality, exceptional value and unique presentation to make their imbibing experience unforgettable”.

Rudo and Tecnico tequilas are distributed by Empire Distributors – one of the leading wholesalers in the state of Georgia. "We at Empire are excited by the reaction of the marketplace to Rudo and Tecnico tequila. It is not only an outstanding tasting, quality 100% agave tequilas, but the creativity involved in the marketing and packaging provides an opportunity to distinguish itself in a crowded spirits category. It is fun to see the consumer reaction to an instantly recognizable symbol", says John Hobby, Direct of Sales Retail Spirits Division of Empire Distributors, Inc.

“We are very excited to be represented by Empire Distributors in our home state of Georgia”, adds Wilson. “With their statewide coverage and an excellent record of outstanding customer service we feel that Rudo and Tecnico are off to a really good start”. Indeed, the company is currently working on the distribution in the states of California, Florida and Texas and has plans to add 6 more states by the end of 2012.

For more information about Rudo and Tecnico tequilas, please visit www.rudotecnico.com.

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